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Socialize your site: Social buttons may increase site traffic

Posted on August 6, 2011 by conceptinet

A few weeks ago, this column explored Google’s +1 button, and I mentioned that site visitors might not have the time or interest to figure out the difference between a like, share, dig, tweet, follow, buzz, bookmark or +1.

However, this doesn’t mean these social-sharing methods should be excluded from your website. Making it easy for site visitors to share content might increase overall traffic.

Of course, including thousands of social-sharing buttons on your site might not leave much …

 
Posted in Blog, Social Media, The Signal, Web Design | Tagged Check-in, Facebook Places, Foursquare, location | Leave a comment

Location is important for your online business, too

Posted on July 23, 2011 by conceptinet

When an entrepreneur opens a retail location in Santa Clarita, he or she will call a real estate professional to help find a space that fits the company’s budget and business needs.

They will likely look at many properties in every domain in the valley before settling on one that fits their requirements.

As I also happen to be a real estate broker, I confidently tell entrepreneurs that the greatest factor that will contribute to their success is location, location, …

 
Posted in Blog, Social Media, The Signal | Tagged Check-in, Facebook Places, Foursquare, location | Leave a comment

Making your small business an Internet +1

Posted on June 25, 2011 by conceptinet

Many organizations would be satisfied with having their name used as a verb and a 65-percent market share in one sector of their industry.

Not Google.

It appears their goal is to be the leader in every aspect related to the Internet, and beyond.

However, in the area of social networking, it has a long way to go before it catches Facebook.

Google has released a number of social networking products that have, for the most part, met with mediocre …

 
Posted in Blog, Social Media, The Signal | Tagged +1, Google, plus one | Leave a comment

Get Followers and Fans/Likes the Old-Fashioned Way

Posted on September 3, 2010 by conceptinet

Twitter, Blogs, and Facebook pages are replacing postcards, fax, newsletters, and emails. Embracing this shift in the way we do business will make it easier for your clients to find you and show that you are innovative and relevant.

One way to embrace this change, is to take a look at your business cards.

  • Do they have out-dated information on them?
  • Is there a call-to-action, like “become a fan” or “follow on Twitter”?

If you can’t remove any of the …

 
Posted in Blog, Social Media | Tagged business cards, fans, followers, likes | Leave a comment

Life After Death Online

Posted on August 27, 2010 by conceptinet

While drinking my morning coffee and browsing Facebook, I had a thought (it happens sometimes).

What happens to my Facebook profile when I die?

Within minutes, I found that I wasn’t the only one with this thought. Others had already asked this on Facebook’s Help Center. Here is the response from FB:

“Please report this information here so that we can memorialize this person’s account. Memorializing the account removes certain more sensitive information like status updates and restricts profile access …

 
Posted in Blog, Facebook, Social Media | Tagged death, Facebook | Leave a comment
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